Coaching by Justin Papa · Co-founder of Bring Brilliance
About Justin

Sabaidee, I’m Justin.

If you’ve ever wondered whether you’re really cut out for leadership, I get it. I’m a San Francisco Bay Area leadership coach and talent leader with 20+ years in HR and talent development, including a seat at the table as SVP of Global Talent Development.

I was recently interviewed for a Forbes article on leadership development. I’ve run talent reviews, succession planning, and performance processes, so I know how decisions about people get made, and I’ll share that with you when you invite it. My coaching is steady, collaborative, and built on trust. You bring the goals. I bring perspective, honest reflection, and the belief that you’re more capable than you think.

Justin Papa smiling, holding a small tan dog
My story

Who’s in the room to fight for you?

Justin Papa speaking in a conference room, hands together, with a wooden table and chairs around him and a presentation screen behind

For a long time, I didn’t know that room existed.

It’s the one where the people at the top decide who’s ready for more, and who’s next. Years later at Kinesso, I drove succession planning with our chief people officer, the CEO, and the rest of the C-suite: fewer than ten people talking about who could grow into bigger roles. Those plans went up to our holding company, Interpublic Group, and below that level we ran talent reviews and calibrations all the way down to directors. In every one of those rooms, I saw how much of a career can ride on a few sentences from people who may not know your work well. One false perception, and everything can change in a moment. So the question I’d ask any new leader is: who’s in that room to know you and fight for you? And since people don’t know what they don’t know about you, how will you make your strengths visible?

My path to that room wasn’t a straight line. My parents left Laos during a time of war so my sister and I could have a better life, and what it took them to get here still amazes me. I grew up in Tennessee with a scarcity mindset and a quiet belief that college wasn’t within reach for kids like us. I was often the only one who looked like me, and I was hiding part of who I was. That kind of hiding is quiet. When you don’t share your voice, people never learn what you think or how much more you want. It boxes you in, and it leaves no one in the room able to speak for you, even while the real you is aching to do more.

In late 2018 I was ready for more. I’d spent years working for a manager I loved, and we’d built a lot together. But good leaders can hold on too tightly without meaning to, and I felt boxed in. At the same time, my father was diagnosed with cancer, and within months he was gone. Grief and a stalled career, all at once. So I told someone I trusted what I’d been keeping to myself: I wanted more. That someone was our chief people officer at Kinesso. She knew my situation, and she needed someone to lead talent development. She saw me as that person. I raised my hand, though I wasn’t sure I was ready. She was, and together we made it happen. She could only back what I let her see, and that’s what it means to have someone fighting for you in the room.

From there I rose to SVP of Global Talent Development, through restructurings, reorganizations, and leadership changes. That’s the part I most want you to take from my story. A Lao American kid from Tennessee, who felt othered and didn’t expect college to be possible for him, ended up in the room where those decisions get made. If that’s possible for me, more is possible for you.

That’s why I coach. The first person who has to believe in your strengths is you, and the next is whoever’s in the room when your name comes up. I help emerging leaders and first-time managers see their strengths clearly, make them visible, and let go of the stories that hold them back. I’ve lived through a lot of change, and I can help you find your footing when the org chart moves under you. And when it’s your turn to lead, I’ll help you be the person who makes room for others to grow.

What working with me is like

Steady, honest, and in your corner

I’ve sat in the room

I’ve led functions and been in conversations with CEOs, CHROs, and COOs. I share what I’ve learned about how careers and companies really work.

Coach first, mentor when invited

I listen closely, reflect what I hear, and ask better questions. With your permission, I’ll also offer advice and the unwritten rules.

Calm and collaborative

I’m a co-creator, not a drill sergeant. You’ll get steadiness, curiosity, and a partner who pays full attention.

I hand you your own evidence

I reflect back your strengths and wins, so you can see what you’ve already built.

In action

Where I do my best work

Justin Papa speaking on stage to a seated audience

Speaking on stage

Justin Papa leading a workshop, pointing to a slide, with participants seated at tables

Leading a workshop

Justin Papa teaching a class of students seated at tables

Teaching in the classroom

By the numbers

Depth in the room

20+

years developing talent

500+

leaders coached one on one

20,000+

people trained through programs I built

5 yrs

teaching university students

Credentials

Certified to coach and to assess

ICF Associate Certified Coach (ACC) logo
ICF Associate Certified Coach (ACC)

The International Coaching Federation sets the global standard for professional coaching. The ACC credential recognizes accredited coach training, logged coaching experience, and an assessment of coaching skills. I’m also an ICF member and follow its code of ethics.

SPHR logo
SPHR

Senior Professional in Human Resources, from the HR Certification Institute. A senior-level credential focused on strategy, policy, and the business side of people decisions.

Situational Leadership II logo
Situational Leadership II

The Ken Blanchard Companies’ practical model for adjusting your leadership style to what each person needs on each goal. I’m a qualified facilitator.

The Birkman Method logo
The Birkman Method

An assessment of how you naturally behave, what you need from others, and how you act under stress. It helps leaders see their strengths, their blind spots, and what their teammates need.

Intercultural Development Inventory (IDI) logo
Intercultural Development Inventory (IDI)

Measures how a person or team navigates cultural differences, then maps a path for growth. Useful for inclusive leadership and for working across cultures.

Deeper Signals logo
Deeper Signals

A personality and motivation assessment covering traits, values, and soft skills. It gives you language for your strengths and what drives you at work.

DISC+ logo
DISC+

A behavioral assessment from Institute Success. DISC shows how someone shows up, and Values and Motivators show why they’re driven. I’m a professional DISC+ coach.

The 6 Types of Working Genius logo
The 6 Types of Working Genius

Patrick Lencioni’s model of six kinds of work. It shows which kinds give you energy and which drain it, so you can spend more time in your strengths.

CoachU logo
CoachU

Core Essentials coach training program, accredited by the International Coaching Federation.

Experience and education

A career spent developing people

Bring Brilliance logo
Bring Brilliance

A consulting and learning firm that helps organizations build skills, leaders, and coaching programs. Co-founder and Head of Talent Enablement.

Crusoe logo
Crusoe

A fast-growing AI infrastructure company. Director of Leadership and Talent Development: I lead leadership development, executive coaching, and group coaching.

High Performance Orgs logo
High Performance Orgs

An executive coaching and leadership development firm. Guest facilitator and coach in its Leadership Accelerator, a 12-week group coaching program for managers and directors.

IPG Mediabrands logo
IPG Mediabrands

A global media and marketing group within Interpublic. I began at Cadreon and moved through several agencies, including Kinesso, growing from Senior Instructional Designer to SVP, Global Talent Development.

Apple logo
Apple

Global Finance Learning & Development, supporting Apple’s finance teams around the world.

Safeway logo
Safeway

One of the largest U.S. grocery chains. Human resources and talent development.

Middle Tennessee State University logo
Middle Tennessee State University

A public university in Tennessee. Lecturer for five years; B.S., General Science.

Brandeis University logo
Brandeis University

A research university near Boston. MA, Global Studies, and teaching fellow.

Let’s see if we’re a fit.

Start with a free 20-minute chemistry session. Chemistry matters, so interview me.